Quick answer: A new premium beauty and cosmetics brand needed a bilingual Arabic and English Shopify website built to compete with international beauty brands, alongside brand strategy, positioning, and visual identity work. Amwhiz positioned its core strength around the Shopify build, bilingual implementation, and conversion-focused UX, while proposing branding and development be scoped as two connected but separately priced phases.
The client was launching a new premium beauty and cosmetics brand and needed an experienced branding and Shopify expert to build a world-class online presence in both Arabic and English. The brief was explicit that this wasn't just a website project, but a premium brand that customers would trust and remember. The scope included:
A bilingual Arabic and English luxury beauty launch like this sits right in Amwhiz's area of strength, combining the technical build with the regional market experience that comes with it.
The proposal drew on directly comparable past work:
Amwhiz was direct about where its core strength sits: Shopify development, theme customization, UX and CRO, the technical build, bilingual implementation, feature setup such as variants, reviews, wishlists, and search and filtering, and full launch readiness. For the brand identity work itself, Amwhiz proposed collaborating closely rather than treating it as an entirely separate workstream.
On the Shopify side specifically, the design process starts with structure and information architecture, understanding how a premium beauty customer actually shops: product discovery, ingredient and benefit storytelling, and trust signals, before layering in the visual language once the brand direction is set.
For a project of this scope, combining branding and a full bilingual Shopify build, Amwhiz estimated a realistic timeline of six to eight weeks, depending on how much branding discovery was needed upfront. On budget, Amwhiz proposed scoping branding and Shopify development as two connected but distinctly priced phases, and asked the client to clarify whether both should be quoted under one proposal or handled as separate engagements.
By scoping the work precisely against the brief and drawing on directly comparable past projects, Amwhiz helped move the engagement from an unfinished brief to a professional, ready-to-launch result.
They're often more accurately scoped as two connected but separately priced phases, since brand strategy and visual identity work follows a different process and timeline than the technical Shopify build, even though the two need to stay closely coordinated.
Beyond translating text, a proper bilingual build needs right-to-left layout handling for Arabic, consistent navigation and structure across both languages, and testing to confirm neither version breaks as content is added.
A combined branding and bilingual Shopify build for a premium brand typically takes around six to eight weeks, though the exact timeline depends heavily on how much brand strategy and identity discovery needs to happen before development starts.
Structure and information architecture come first: how customers discover products, understand ingredients and benefits, and build trust in the brand, with visual design layered in once that foundation and the brand direction are set.
Ready to turn your brand vision into a conversion-focused storefront? Connect with Amwhiz to scope a build tailored to your goals.
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