Building your website on HubSpot CMS is a smart choice for anyone looking to combine content management with powerful marketing. But the actual task is to set up the site itself. Optimizing your website’s look and feel isn’t enough as that alone won’t help your website rank. Afterall, what good is a nice looking website if it's hiding on the 20th page of Google.
Optimizing your HubSpot website for SEO ensures your content ranks higher in search results, helping you attract the right visitors, generate qualified leads, and ultimately boost conversions. By choosing HubSpot to build your website, you have already given yourself a head start, as HubSpot comes packed with SEO-friendly features like built-in optimization tips and performance optimization tools that make the process easier.
In this article we will explore different HubSpot SEO best practices to help your website rank higher and be easily searchable on Google. But first let's try to understand why improving a website’s SEO is so essential?
Over the past two decades, almost every business has jumped on to the digital bandwagon and moved their business online. Even businesses with physical stores have a functional website, so that their users can explore their offering more easily, while they can reach a wider reach. But here is the challenge, with so many businesses offering the same thing as you, just having a website isn’t enough. You need a website that comes up in the top search results, whenever a user is looking for services similar to yours.
This is where SEO best practises come into the picture. It ensures your content gets noticed by search engines like Google and reaches the people actively searching for what you offer. Plus, when your website is built on HubSpot CMS, the same SEO becomes even more powerful. HubSpot SEO gives you the essential tools to efficiently publish and manage content, while also providing built-in SEO recommendations for seamless website optimization. Let’s take a look how-
When it comes to improving SEO for your website, even the best content strategy may fall short if your CMS isn’t designed to support SEO. No matter how hard you try, you will always be fighting an uphill battle. And that’s where HubSpot stands out, making search engine optimization a cakewalk. HubSpot offers numerous SEO tools and built-in suggestions which make optimizing websites easy and seamless.
hubSpot offers robust SEO audit tools to help you understand the current state of your website. Using these tools. You can analyse every aspect of your website including but not limited to loading speed, duplicate content, structural issues, and more. This tool gives you the right assessment about your website and helps you understand everything that is wrong with it.
If you have done SEO for any website, you would understand how important keywords are. From helping users search for your service to paid ads and more, keywords form the backbone of any SEO strategy. However, posting random keywords wouldn’t help in optimizing your websites, you need to identify the right keywords for each webpage, which closely align with the search intent of your users. This is where HubSpot comes in, helping you with the right keyword suggestions for your website.
Unlike many traditional CMS platforms that rely heavily on plugins or manual tweaks, HubSpot is designed with SEO baked right in. It is like having an SEO consultant sitting inside your CMS, pointing out ways to improve your website. From the moment you start building your website using HubSpot CMS, you get access to HubSpot SEO checklist and HubSpot SEO guide, with tools that help in keyword optimization, on-page insights and more. So here are some SEO good practices that you can follow to optimize your HubSpot CMS Website:
hubSpot offers a built-in content editor which is designed to help businesses draft content that is engaging, accurate, and optimized for search engines. This content editor tool offers real-time suggestions as and when you write the content, making optimization easy and time saving. It also suggests the right keywords and optimized headings which you can integrate into your content while writing. This way, you get to save time and effort which would otherwise be invested in keywords research and other SEO activities.
You can also use the content editor to identify opportunities where additional keywords can be added to ensure the content is efficiently optimized for Google to understand it and rank it higher.
The meta description of your website plays an equally important role as the content and other elements, in improving the searchability. And just like a thoughtfully crafted meta description can enhance the click-through rate, a well built, clear, and descriptive URL can help search engines understand the content of your website better.
HubSpot makes all of this easy by allowing businesses to edit every element directly. Using the content editor tool, you can directly include your primary keywords into the meta description, making it compelling for the users to click on the link. The same goes with the URLs. These short and descriptive links need to have the right keywords for the search engines to understand your contents.
HubSpot is an extremely powerful and user-friendly platform which helps users map out related blogs and interlink them. By organizing your content into topic clusters with pillar pages at the center, you can boost domain authority and help search engines understand your site structure.
HubSpot hosts websites on a global content delivery network which means no matter where your users are, they will always have a server near their location, ensuring reduced load times and faster website speeds. This is crucial for any website to rank higher, as website speed is something that Google takes into account while ranking websites. It is also important for better user experience as websites which load seamlessly experience lower bounce rates.
You can take this step further by optimizing images, using modern file formats like WebP, and minimizing heavy external scripts. The combination of HubSpot’s CDN with SEO good practices ensure lightning-fast load times.
SEO is not a one-time effort. It is an ongoing process which requires continuous and timely monitoring and refinement of strategies to ensure continued results. HubSpot is a life changer in this as it offers a robust analytics dashboard that lets you see exactly how your pages and keywords are performing. By connecting your SEO efforts directly to HubSpot’s CRM, you can tie rankings back to real business outcomes. With HubSpot’s analytics dashboard, you can track traffic sources, engagement metrics, and even which keywords are bringing in the most qualified leads.
Google prioritizes websites that are secure, reliable, and fast. Since we have already covered all that you can do to make your website faster, let's talk about security. While security is something that is often overlooked in SEO, Google takes it into consideration while ranking the websites.
With HubSpot CMS, you don’t have to worry about manual updates or installing security plugins. HubSpot automatically includes the SSL certificates and keeps on upgrading them in the background. This means your site stays protected against threats without downtime or technical headaches.
Improving your website’s SEO isn’t a one time effort, it’s a marathon where you have to keep on refining your strategies with time. With a deeper understanding of SEO best practices and with the help of the right partner in HubSpot onboarding services, you can not only enhance your website’s ranking, but also track the effectiveness of your methods.
As a leading provider of HubSpot onboarding services and implementation services, we help businesses make the most of this powerful platform. Our team of seasoned professionals goes beyond the basics of setup and tailor the CMS to your business needs. They integrate it with your existing workflows, and implement SEO-focused strategies that drive long-term results. With our guidance, you don’t just adopt HubSpot, you leverage it’s full potential and build a website that looks good, attracts the right audience, and ranks higher on Google.
We live in a world where clicks are the new currency of growth. And the only way to earn them is by being visible and searchable where it matters most, i.e. Google’s search results. HubSpot CMS shines in this, empowering businesses to achieve maximum clicks with its built in SEO recommendations, optimization tools, and global CDN. But let's not forget, HubSpot alone can not do everything. You have to keep on refinding and adapting strategies as a continuous process of optimization. By combining your knowledge, the tips shared in this guide, and HubSpot’s features, you can build a website that brings in quality traffic and drives conversions.
And if you are looking for guidance, you can always get in touch with Amwhiz, where our HubSpot onboarding and implementation team can help you unlock every ounce of potential this platform has to offer.