The partnership ecosystem at HubSpot is evolving, and with it comes a major shift in how partners are supported, recognized, and rewarded. The App Partner Program has now transformed into the Technology Partner Program, marking more than just a name change. It reflects a deeper commitment to partners who are actively shaping the future of the platform.
This new program is built for ISVs, PLG companies, and platform partners who are not just integrating with HubSpot, but growing alongside it.
At the core of the new program is a four tier structure designed to reflect the value partners bring. The tiers include Partner, Rising, Leading, and Premier, each offering increasing levels of benefits and support. Partner tiers are determined by three key factors:
As partners move up the tiers, they unlock more advanced benefits designed to accelerate success.
With millions of monthly visits, the HubSpot Marketplace is a key discovery channel. Now, partners in Rising, Leading, and Premier tiers are highlighted with badges, allowing customers to easily identify trusted and high quality integrations. This added visibility helps partners differentiate themselves and attract more users based on proven impact and reliability.
To ensure a fair transition, HubSpot is offering a grace period. There will be no tier reductions during the initial rollout in 2026. The first official tier review will take place in early 2027. This gives partners time to understand the new metrics, align their strategies, and grow into higher tiers without pressure.
The HubSpot ecosystem has matured significantly. Partners are no longer just filling product gaps. They are influencing deals, driving adoption, and helping customers connect their tools and data in an increasingly AI driven environment. This new program addresses key needs from both partners and customers. Partners gain clearer growth paths, better transparency, and recognition for their contributions. Customers benefit from easier discovery of high quality integrations and better signals of trust and alignment.
Alongside the new structure, HubSpot has introduced Catalyst, a six month accelerator program for selected partners. It offers hands on support, including dedicated managers and technical guidance, to help partners grow faster and move up the tiers.
The Technology Partner Program from HubSpot is a significant step forward in building a stronger and more collaborative ecosystem. It aligns rewards with real impact, provides better growth opportunities, and helps customers discover trusted solutions more easily.
For partners, this is an opportunity to scale with clarity and support. For customers, it means better integrations and stronger solutions. As HubSpot continues to evolve, this program sets the foundation for long term growth and deeper collaboration across its ecosystem.