Quick answer: A B2B consulting firm moving from startup to scale-up needed its website rebuilt inside HubSpot CMS, with content its own marketing team could edit without a developer. Amwhiz identified this as a positioning project rather than a simple redesign, and proposed handling both design and HubSpot development so the client wouldn't need to coordinate two separate teams.
The client wanted an experienced web designer or developer to rebuild their website from the ground up, creating a clean, modern site that reflected their move from a new startup to a scale-up. The firm works primarily with founders of B2B tech startups, helping them move from founder-led sales to a repeatable sales process with a dedicated sales team in place.
The key requirements included:
The client was open to the project being delivered by one person handling both design and development, or by separate specialists for each. They also had a more detailed brief, along with examples of websites they liked and similar business sites, to inform the initial design direction.
Reading the brief, Amwhiz concluded this wasn't really a website rebuild project, it was a positioning project. The client was moving from startup to scale-up, and the website needed to reflect that shift by building trust, showcasing the firm's expertise, and supporting its sales process, rather than simply looking more modern.
Amwhiz proposed handling both the design and the HubSpot development, so the client wouldn't need to coordinate between separate designers and developers. The typical process starts with discovery: understanding the client's positioning, audience, and conversion goals, before moving into design and build.
Because the site would be built natively in HubSpot CMS, the client's marketing team would be able to update pages, blog posts, case studies, and landing pages themselves, without needing a developer for routine changes, while the design stayed consistent across the site.
To support the proposal, Amwhiz pointed to relevant HubSpot CMS experience, including examples of HubSpot CMS websites the team has designed and developed, and more than 20 HubSpot CMS modules published on the HubSpot Marketplace with over 5,000 installs, reflecting extensive experience building flexible, reusable component libraries for marketing teams.
Before finalizing scope, Amwhiz raised two questions to sharpen the direction of the project:
The proposed rebuild was scoped to support both the client's immediate positioning goals and its longer-term growth:
By scoping the work precisely against the brief and drawing on directly comparable HubSpot CMS experience, Amwhiz helped move the engagement from an unfinished brief to a professional, ready-to-launch positioning strategy for the site rebuild.
Building natively in HubSpot CMS keeps a company's website, CRM, and marketing tools connected in one system, which supports a more joined-up marketing and sales process and lets non-technical team members edit content without needing a developer.
Yes. A team experienced in both design and HubSpot CMS development can manage the full project directly, which removes the coordination overhead of working with separate design and development vendors.
Not always, but the two are often connected. When a business is changing how it wants to be perceived, such as moving from startup to scale-up, the website rebuild needs to reflect that shift in positioning rather than simply refreshing the visual design.
Yes. A HubSpot CMS site built with reusable modules and templates lets marketing teams update pages, blog posts, case studies, and landing pages themselves, without needing developer support for routine content changes.
Rebuilding your website to reflect where your business is headed? Connect with Amwhiz to scope a HubSpot CMS build around your positioning, audience, and sales process.
Email: sales@amwhiz.com | Phone: +91 91500 65500