Quick answer: An ecommerce brand needed a single Shopify specialist who could handle theme development, product merchandising, and conversion rate optimization together, rather than splitting the work across separate vendors. Amwhiz scoped the brief against directly comparable past projects and delivered a plan covering mobile performance, Core Web Vitals, and checkout-friction reduction.
The client needed a Shopify developer and CRO specialist who could work across three areas at once: theme customization, product and catalog management, and conversion-focused improvements. Rather than treating these as separate hires, the brief called for one team that could own the full storefront experience end to end.
The core requirements included:
Three issues were holding the store back: weak mobile performance, slow page speed, and a checkout experience that wasn't reducing cart abandonment.
Specifically, the brand needed to:
Amwhiz treated theme development, merchandising, and CRO as one connected discipline rather than three separate workstreams, since that combination is how the team already operates on Shopify projects, not a new arrangement assembled for this brief.
The proposal was scoped against directly comparable past work rather than built from a generic template:
Amwhiz doesn't treat trust badges and sticky Add-to-Cart buttons as a checklist to apply everywhere. The team looks first at where real friction is happening on a given store, whether that's page speed, unclear product information, or cluttered navigation, and prioritizes fixes by their likely impact on conversion rather than by how commonly they appear in CRO guides.
Amwhiz also took ownership of the full scope rather than handing pieces off separately, covering development, merchandising, QA, and performance monitoring without requiring heavy client oversight. As an early step, Amwhiz asked to review the client's live store directly, so the team could flag a few quick CRO or performance observations before formal work began.
The proposed program was built to deliver measurable improvements across the shopping experience, not just a cosmetic redesign:
By scoping the work precisely against the brief and drawing on directly comparable past projects, Amwhiz helped move the engagement from an unscoped brief to a professional, ready-to-launch plan.
Shopify CRO is the practice of identifying and fixing the specific points of friction, such as slow page speed, unclear product information, or a difficult checkout, that stop visitors from completing a purchase, rather than applying generic best practices without evidence of where they'll help.
No. Theme development, product merchandising, and conversion optimization are more effective when handled by one team that understands how the three interact, since a change to product data or catalog structure often affects page speed and conversion just as much as a theme change does.
Amwhiz starts by identifying where actual friction occurs on a given store, commonly page speed, unclear product information, or cluttered navigation, and prioritizes fixes based on likely impact on conversion rather than working through a generic checklist.
Yes. Amwhiz has managed a nine-store Shopify Plus rollout across the GCC, covering theme customization, product and catalog management, and SEO metadata across all stores.
Ready to turn your brand vision into a conversion-focused storefront? Connect with Amwhiz to scope a build tailored to your goals.
Email: sales@amwhiz.com | Phone: +91 91500 65500