The most important thing for any business owner is to understand how to drive traffic to their website. This includes understanding how to use SEO (search engine optimization) techniques to ensure that people find your site when they search online. Without it your website is as good as a beautiful phone made of stone! A perfectly designed website is said to give 15X more returns than otherwise.
A landing page is a web page designed specifically to entice visitors to take some kind of action. It should contain clear calls to action, such as “Buy Now!” or “Sign Up!” If you’re not using landing pages effectively, you’re losing out on potential customers who might otherwise convert into paying clients.
Most online retailers are unaware of the need to have a distinct value proposition on their websites, which makes it difficult for customers to understand what exactly they are buying from them.
By value proposition, what we mean is to explain to the visitor clearly why they should proceed to the next step. Designing with strong values helps people to decide, and if the target has a requirement that the value meets, it's done. It's not always the SEO that has to be in mind; your buyer and the solution you provide them matter. Remember, when it comes to online, your rival is just a tap away!
We are speaking about an online eCommerce store, thus your customer can’t feel it by touch. So keep as many angle images as possible for the product. The quality of the image should be compromised at any cost. (Images speak!)
Without the high-quality image and multi-angle option, you are leaving a high chance of missing out on a conversion. Having them right builds trust and confidence in buying the products.
Now you can keep a 360-degree product video, by that way, you can be sure nothing is missed out!
Did you know that seven out of ten items added to the cart were left without completing the payment? No business wants to leave out such a huge volume, so why not have a trustworthy checkout page design?
This can start with having an SSL certificate. Also, keep a security subscription badge like McAfee, Norton, Verisign, TrustPay, etc.
Keep displaying your return policy bright and shipping terms clear.
Usually, people tend to add more in their cart and delete a few before checking out, which includes extra quality, changed sizes, colors & different products. So displaying them clearly about their order product on the cart page is a must in your design list!
No need for any explanation here! The world is moving to mobile-first designs, and hence, when you are planning for an e-commerce website design, keep it fully responsive from the home page to the checkout page. This is to save 80% of your whole business, that’s actually how people use mobile for making purchases!
Social commerce is a whole deal that has almost 96% of its sales through mobile phones. In every way, your response should look professional and compelling.
The greatest method to benefit from online retailers is to provide a flawless mobile experience, like the one seen above. The conversion rate on your eCommerce site will undoubtedly increase if responsiveness is built into every aspect of the design.
The above-mentioned points are a clear aftermath of normal e-commerce designs that compromise designing home pages, landing pages, FAQs, product pages, etc. Shopify e-commerce stores usually don't have any of the above-said design issues as their built-in settings help remove these issues, such as checkout page, SSL & responsiveness.
Creating a compelling website, by understanding your business customer journey and planning a beautiful design, is what we have been doing for years! There are a lot more advantages to a Shopify site when compared to a Commerce or Magento site! Know more here.
We’re Shopify experts & partners based in Chennai. We can help you set up the best e-commerce store. Contact us today for any support and expert opinion.