Broadsign is a global leader in digital-out-of-home (DOOH) advertising software, used by media owners and agencies worldwide to plan, sell, and deliver advertising campaigns. While Broadsign offers robust tools for managing proposals, the company faced a key operational limitation — there was no direct way to share or sync proposal data with clients who primarily used HubSpot. This gap created workflow inefficiencies, manual effort, and data inconsistencies across systems. To address it, Broadsign partnered with Amwhiz, an expert in system integration and automation.
Broadsign’s internal proposal system managed both Direct and Static proposals. However, these proposals couldn’t automatically sync with HubSpot Deals, where most client interactions and tracking occurred. This disconnect led to several major challenges:
Amwhiz designed and developed a custom integration that connected Broadsign’s proposal data with HubSpot’s CRM, even without native webhook support. The solution focused on flexibility, reliability, and data accuracy.
A new “Sync” checkbox property was created in HubSpot Deals. When checked, it serves as a trigger to initiate the synchronization process.
Once triggered, the system fetches the relevant proposal data — including both Broadsign Direct and Broadsign Static proposals — through internal APIs and available integration endpoints.
The integration identifies the correct HubSpot Deal by using unique identifiers and mapping logic to ensure that data always syncs to the right deal.
Proposal line items are automatically updated or added within the associated HubSpot Deal, ensuring that pricing, quantities, and details are always aligned with the latest version in Broadsign.
After the sync is completed, the checkbox resets to avoid duplicate updates and maintain process integrity.
The custom integration delivered significant operational and business benefits for Broadsign:
All proposal data from Broadsign Direct and Static is now visible within HubSpot Deals, giving teams and clients a single, centralised source of truth.
Manual data entry and duplicate work were eliminated, allowing sales and support teams to focus on relationship management rather than administrative updates.
Automated synchronisation minimised the risk of inconsistencies or outdated information between Broadsign and HubSpot.
Although Broadsign doesn’t yet provide webhook capabilities, the integration was designed with scalability in mind — ready to evolve into a fully automated sync when new API features become available.
Through a smart and flexible integration approach, Amwhiz helped Broadsign overcome a key platform limitation and unlock new levels of efficiency.
Today, Broadsign’s teams and clients enjoy real-time visibility, accurate data, and a unified experience within HubSpot. This project showcases how the right integration strategy can transform disconnected systems into a cohesive, automated workflow.