How to Build a High-Converting Shopify Product Page?

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written by: Renuka M
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Overview

 

Like most online store owners, you too might have spent countless hours designing and optimizing your product. Through rigorous brainstorming you might have built a beautiful Shopify store, integrated a well-performing payment gateway, and may even be thinking of running some ads to drive traffic, and may even be expecting some clicks to come your way.

 

But the question remains, is your product page ready to close the deal?

 

Building the perfect product page is the real deal in today’s digital first world. From influencing a buyer’s decision to making your customers come back for repeat purchases, a well built Shopify product page can impact the overall growth of your digital business. A well optimized and consciously designed product page can significantly boost your conversion rate, and even place you at the top of the SERP rankings.

 

In this blog, we will try to understand why Shopify product page optimization is important, and how you too can build a high converting Shopify product page.

 

What is a Shopify Product Page?

 

Before we start exploring ways to make your Shopify product page a powerhouse of conversion, let's take a quick peek at what a Shopify product page actually is. A product page, also called a PDP, is essentially a webpage on your Shopify store that displays one single product and everything that your customer needs to know about it. It could contain one or more things like product images, videos, descriptions, technical details, and more.

 

Some of the components of a Shopify product page are -

  • Product Title: Essentially the name of your product. This needs to be clear, descriptive, and easily searchable.
  • Images/Videos: Visuals that showcase your product from different angles, highlighting the key features.
  • Description: Containing all the essential information about your product, required to convince customers to buy your product.
  • Price: The final cost of the product, including discounts or promotions.
  • Reviews and Ratings: These work as social proofs that help potential customers see how others like your product.
  • Shipping & Return Information: While shipping is usually calculated at checkout, you could mention clear information about shipping costs, delivery time, and return policies on the PDP itself.
  • CTA: Lastly, you need an “add to cart” button or “buy now” button to encourage buyers to make the purchase.

Why Do You Need a High-Converting Shopify Product Page?

 

At its core, a PDP is the heartbeat of your entire store, as this is where any potential customers form their first impression and make the final decision of purchasing the product. You may have a stunning home page and an immersive website, but if your product page loads slowly, users are more likely to leave your website.

 

Since your customers can’t physically see your products, a well optimized product page acts as their central point of interaction with your products. This is the reason why it is crucial for online store owners to design product pages that convert.

 

Through clear descriptions, high-quality images and videos, attractive CTAs, and a smooth interface, you can turn potential buyers into long-term customers.

 

Tips for Building a High Converting Product Page

 

Now that you know what a Shopify product page is and why you need to design high-converting Shopify product pages, let’s look at some tried and tested tips for designing a high converting product page.

 

1. Concentrate on Key Product Features

 

You know what makes your product stand out, and that is exactly what you need to show to your customers. Concentrate on what makes your product valuable and put it out there for your customers to see right when they land on the product page.

 

You can do this by using high quality images, videos, and descriptions that showcase the true worth of your product, without going deep into the details. Do take your customer’s pain and concerns into account while writing product descriptions or creating the product pages, so that the main message conveys exactly what your customer wants to know.

 

2. Keep the Design Appealing and Intuitive

 

An ideal Shopify product page that converts is the one that has the right kind of appeal to it. Striking the right balance between minimalist design and maximum information is the key to keeping your customer hooked onto your product page. Afterall, if the first impression falls right, buyers are more likely to stay and complete their purchase.

 

For this, you could seek assistance from a seasoned Shopify website development agency like Amwhiz, which could help you create stunning and custom made designs that best align with your customers’ preferences. We could also help you keep the navigation as simple as possible, while making the page as interactive and intuitive as possible.

 

3. Use High-Quality Images and Videos

 

Since your customers can not see your products first hand, your best bet at showcasing the best features is through images and videos. Make sure to use high quality images and videos along with a catchy description to communicate the best features of your product. You need to help your customers somehow experience what your product is like in person without actually touching it.

 

This is especially helpful for clothing brands where the feel of the product is as important as the looks. As an online store, try to demonstrate your product through as many pictures as possible, while including the dimensions in the images to avoid misleading the customers.

 

4. Product Details Matter

 

Your customers can not judge everything about the product through images and videos alone. You need to provide them with written descriptions with minute details about the product. Therefore, make sure the product descriptions are original and customer focused. When you explain everything about your product in a user-friendly way and keep the needs of your customers in mind, you give buyers the confidence that they have complete information about your product and can proceed with the purchase.

 

Another important information that needs to be clearly communicated on the PDP is warranty, shipping, and return policies. Make sure any such information is clearly communicated on the PDP itself to avoid customer inconvenience.

 

5. Add Clear & Persuasive CTA

 

It might sound trivial, but you would be surprised how many product pages lose customers due to weak or hidden CTAs. When it comes to customer experience and conversion, even the simplest things like a “Buy Now” button play a crucial role. It is the most primary tool for driving conversions.

 

So make sure your CTAs are bold, bright, and unmissable. You could try using contrasting colors that make it pop against the rest of the page. Also, avoid using generic terms when you want your customers to take specific action like “Add to Cart” or “Buy Now”.

 

Another great tip is to create a sense of urgency. If you have a limited stock of a product, mention it! Even a simple line like “only 2 left in stock” could create a sense of urgency or FOMO among the customers.

 

Lastly, make sure your CTA is easy to locate. Keep it above the fold, right in the sight of the customer, so they don’t have to scroll for it. This encourages the buyers to make the purchase faster without much second thought.

 

6. Optimize it for Mobile

 

Most people these days shop on their phones. If your Shopify product page is not optimized for mobile, you could lose out on a significant number of customers. Hence, make sure your product page is responsive, easy to load, and has simple navigation, making it easier for mobile users to scroll, zoom, and click buttons without feeling frustrated.

 

7. Customer Reviews for Added Trust

 

Buyers today are more informed and careful than ever, and a lot of them rely on online reviews before buying a product. Customer reviews act as an added layer of trustworthiness, helping customers understand how others liked your product. Therefore, make sure you have a clear reviews section, where customers can read client reviews about the product. Plus, when you give your customers an option to share their opinion on your product, you establish a clear pathway for feedback, making your customers feel heard and valued.

 

What Not To Do!

 

While the above tips would be of great value when considering optimising your product page, here are some common mistakes to avoid:

 

  • Not understanding your customers: Make sure you understand your customer preferences well enough to reduce bounce rates.
  • Using generic descriptions: Create product descriptions that are unique, original, and customer-friendly.
  • Cluttered pages: Stick to a clean UI to enhance the overall shopping experience.
  • Irrelevant upselling: Only recommend relevant upsells that align with user intent.

 

Final Thoughts!

 

To sum it up, designing a high-converting Shopify product page isn't just about putting out the right information, it is about striking the right balance between artistic depiction of products and clean user interface design. You need to create an experience that looks good, feels good, and encourages customers to take action.

 

By following the above guidelines and with assistance from a reliable Shopify website development agency like Amwhiz, you can build a product page that not only looks professional but also converts maximum visitors into buyers.