How to Integrate HubSpot with Google Ads, LinkedIn, and Meta

written by: Renuka M

December 1, 2025

Hubspot, HubSpot Integrations, Hire HubSpot Developer

Overview

In the era of data-driven marketing, success does not only lie in the number of leads but how you comprehend them and nurture them. At present, companies simultaneously deal with numerous advertising platforms such as Google Ads, LinkedIn Ads, and Meta (Facebook and Instagram) to capture attention. However, in the absence of a common platform to capture, track, and analyze such leads, a majority of campaigns just end up leaking good data.

That's where HubSpot comes into the picture. This robust CRM and marketing automation solution allows businesses to consolidate the performance of their ads, oversee pipelines, and directly measure their ROI. By connecting HubSpot with your marketing channels, you can turn raw advertisement data into something to act on, automatically follow up on leads, and demonstrate which campaigns actually drive revenue.

Through this guide, we will discuss how to set up HubSpot with Google Ads, LinkedIn, and Meta along with best practices to make your marketing operate like a well-oiled growth engine.

Why Integrating Ads with HubSpot Matters

Marketing and sales alignment is the most significant issue faced by most companies. Marketers have a hard time identifying ROI of campaigns and sales teams grumble about bad leads. By combining your ad platforms with HubSpot you can fill that gap efficiently.

The Key Benefits of Integrating HubSpot with Ad Platforms:

Closed-loop reporting: When you integrate ad interactions with the HubSpot CRM contacts, it gives you the opportunity to see which campaigns drive the most revenue, and not just clicks.

Unified lead data: Integrating HubSpot with Meta, Google Ads or LinkedIn automatically adds new leads as HubSpot leads, with all tracking information, from Google, LinkedIn and Meta ads.

Enhanced nurturing: When you combine HubSpot and various Ad platforms, you get to send out personalized follow-ups through workflows, along with subsequent segmentation of audiences based on campaign engagement.

Intelligent optimisation: You also get to compare the cost per lead, deal, and even customer acquisition across the platforms on a single dashboard.

In short, HubSpot integration enables marketing teams to transition from impression metrics to impact metrics so that each click contributes to business growth.

Pre-requisites for Integration

Before you start linking your ad accounts with HubSpot, here are some things that you may need to keep in mind:

Make sure you are an Admin of your HubSpot account.

Ensure you have Google Ads, LinkedIn Ads, or Meta Ads Manager accounts which are active and use business credentials (not personal logins).

Do check if the HubSpot plan that you have now has Marketing Hub Professional or Enterprise features included.

Finally, make sure that your website has the HubSpot tracking code installed for accurate attribution.

Once you have the above pre-requisites aligned, you are now ready to tie up the digital platforms.

Key Steps in Integrating HubSpot and Google Ads.

#Step 1: Connect Your Google Ads Account.

Go to Marketing Ads in HubSpot.

Click on the Connect account and choose Google Ads.

Grant HubSpot permission to use your account and ad data.

#Step 2: Enable Auto-Tracking

HubSpot will automatically add tracking parameters (UTMs) to your Google Ads campaigns, and you can see which ads are creating form submissions, MQLs, and deals. Ensure this feature is turned ON during setup.

#Step 3: Sync Leads and Create Audiences

HubSpot has the ability to integrate leads with Google Ads in your CRM. You may also build intelligent audiences in HubSpot, like "All visitors to the site" or "SQLs" and give them to Google Ads to remarket.

#Step 4: Analyze ROI

Using HubSpot’s Ad Campaigns dashboard, one can see the metrics such as:

Cost per lead

Cost per customer

Deal value per campaign

This provides teams with a full-funnel perspective of everything from the first ad-click to revenue.

Pro Tip: Combine Google Analytics 4 (GA4) with HubSpot to capture advanced event data and improve cross-channel attribution.

Key Steps in Integrating HubSpot and LinkedIn Ads.

LinkedIn provides businesses with a treasure trove of opportunities, however, lead forms remain on an island without CRM. Using HubSpot, all the leads submitted by LinkedIn could be automatically synced to your pipeline.

#Step 1: Connect LinkedIn Ads

In HubSpot, follow the path of Marketing > Ads > Connect account.

Choose LinkedIn Ads.

Create an account in LinkedIn and enable permissions.

Choose the LinkedIn Ad account that you wish to integrate.

#Step 2: Sync Lead Gen Forms

HubSpot imports all LinkedIn Lead Gen Form submissions automatically, including custom fields such as company name, job title or industry. This ensures that your CRM gets high intent data straight off your advertisements.

#Step 3: Build Matched Audiences.

HubSpot allows you to create your own custom audience depending on the lifecycle stages. For example:

Follow-Up Marketing Qualified Leads (MQLs) with webinar invitations.

Re-connect with cold prospects using whitepapers or case studies.

Do not acquire existing customers in acquisition campaigns.

#Step 4: Evaluate Campaign Impact

Attribution reports in HubSpot allow you to view which campaigns in LinkedIn have the most impact on deals. You can track:

Leads created per campaign

Ad set revenue on pipelines.

CPL (Cost per lead) and CLV (Customer lifetime value).

Pro Tip: Assign new LinkedIn leads to sales reps automatically using HubSpot workflows, or trigger nurturing emails or score them by job role or company size.

Key Tips for Combining HubSpot with Meta (Instagram and Facebook)

Meta is an essential platform in terms of awareness and retargeting. With HubSpot integration, you can tie your Facebook and Instagram campaigns to lead management processes.

#Step 1: Add Meta Ads Manager

In HubSpot, go to Marketing > Ads > Connect account.

Choose Facebook Ads (this includes Instagram).

Log into your Facebook Business Manager account and select the ad account to connect.

#Step 2: Auto-Synchronize Leads

HubSpot can pull in leads from Facebook Leads Ads without requiring any CSV uploads. You can map fields like email, phone, and company to HubSpot contact properties.

#Step 3: Build Custom Audiences

Using HubSpot data you can develop lookalike audiences in Meta Ads to locate additional people like your most successful customers. Other audiences you can synchronize include:

Recent website visitors.

Newsletter subscribers.

Touch with individual deal levels.

#Step 4: Track ROI Across Channels

HubSpot’s reporting tools integrate Meta Ads with CRM metrics, thus allowing you to understand how Facebook or Instagram fits in the customer journey in addition to Google and LinkedIn.

Pro Tip: Embed your HubSpot chatbot or landing page forms that are advertised on Meta to get more qualified leads from paid campaigns.

Best Practices in Multi-Platform HubSpot Integrations.

To ensure that your integrations are really effective and successful, follow the below expert tips:

Centralize Attribution

Platform bias can be avoided using the HubSpot’s multi-touch attribution model. This gives users an idea of whether Google Ads is creating initial awareness and LinkedIn final conversions - or the other way around.

Automate Lead Workflows

Set up workflows to:

Give new leads to individual sales reps.

Send follow-up emails in minutes.

Score leads based on ad source and engagement model.

Quick response times are likely to boost conversion rates by as much as 67 percent.

Maintain Clean Data

Standardise platform contact properties. For example, “Company Name” must be consistently mapped between LinkedIn, Google and Meta and the CRM fields of HubSpot.

Align with the Sales Team

Share HubSpot dashboards with your sales team to view what campaigns are bringing the best leads. This is the alignment that promotes smarter ad investments.

Test, Optimize, Repeat

Leverage A/B testing for ad creatives and landing pages. Test the effectiveness of HubSpot analytics to determine the kind of message that converts more-solution-based or problem-based messaging.

How HubSpot’s Ad Integration Fuels Marketing Efforts

Gone are the days of disconnected ad reporting. When combined with HubSpot, Google, LinkedIn, and Meta provide businesses with the opportunity to align their marketing performance with sales outcomes. In today’s highly competitive business landscape it is not simply about gathering clicks but it is about developing revenue intelligence.

Plus, with digital marketing being redefined by automation and AI, a connected ecosystem provided by HubSpot allows marketers to:

Estimate the campaigns that will produce the best ROI. Individualize nurturing at scale. Bridge the gap between the customer growth and marketing spend.

Whether you are a SaaS company, IT company, or enterprise services provider, this integration will make sure that every rupee (or dollar) invested will result in an easily measurable business success.

Final Thoughts

Integrating HubSpot with Google Ads, LinkedIn, and Meta enables marketers to leave the fragmented marketing process behind and achieve full funnel visibility. You gain the ability to track every click through to closed deals, automate lead nurturing for faster conversions, and maximize campaign optimization using real revenues.

In the current environment that is highly competitive, marketing automation and alignment between CRM is not a luxury, but it is the cornerstone of long-term growth.

Assuming you have not already integrated your ad platforms with HubSpot within your business, now is the time. An integrated system would mean wiser insights, deeper involvement, and quantifiable ROI, everything a modern marketer requires to succeed.