How to use HubSpot to improve your SEO and search engine rankings

According to Impact Plus, 61% of marketers said that SEO would be their top marketing goal in 2022. The fact that your company will face a digital uphill struggle without having at least some presence on Google is a cold, hard fact. SEO is a mysterious and dynamic field. Understanding which keywords to emphasize in order to increase traffic and conversions can be challenging. The SEO tools from HubSpot can help with that. You'll receive specific advice on how to improve the SEO of your website, ranked by importance to demonstrate which improvements will have the biggest effects on how well you do in search. Discover precisely which pages want updating, and what steps should be performed, and observe how your site's SEO advances.

What is SEO?

Search engine optimization, or SEO. Expanding a company's exposure in organic search results is the aim of SEO. As a result, the company's website receives greater traffic, boosting the likelihood that more visitors will convert into customers and dollars.

There are several techniques to increase the SEO of the pages on your website. The following factors are among those that search engines check for title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). To evaluate how highly placed your site should be in its SERPs, search engines also consider your site's structure and design, visitor behavior, and other external, off-site variables.

HubSpot tools to improve SEO and search engine rankings:

Utilize header tags properly.

On the internet, header tags are crucial for much more than just how your content is laid out. These tags help search engines comprehend your content and assess its relevance. To guarantee that your content is adequately optimized for search engines, HubSpot makes it incredibly simple to optimize pages and posts in accordance with SEO best practices. An H1 header should always contain your blog title. Don't utilize your H1 header to designate section headings, even if you like the way it looks. Use H2 and H3 tags to designate sections of your material instead.

This will aid in making your information easier to read visually. When your blog entries are longer than 1,000 words, this will also aid your visitors in visually distinguishing between different topic areas, which is helpful.

Create searchable image databases

Despite the fact that search engines now overlook actual images and graphics in content, you may still use your images to boost SEO. Search engines do take file names, captions, and alt text tags into consideration. Give your image a meaningful file name and, if necessary, a caption, and make sure that both connect to the keyword in your article.

The alt tag is also crucial since it is seen by crawlers and improves the usability of your website for screen reader users. Nowadays, B2B marketers are more likely to use voice-based search to find relevant photos to their needs.

Include a Meta description at all times

When your website does appear in search engine results, you should take every possible step to encourage users to click through. The meta description of your website page or blog post determines the text that users will see beneath your result. It's frequently possible to boost your click-through rates while also improving your rankings by experimenting with adjustments to your meta description.

Summarize your website or blog content in a few short sentences. Make sure your goal keywords are in there and write in a style that will entice visitors to read more. This is more important than ever with the rise of voice search.

Add both internal and external links

Although you may be aware that including links in your blog posts is advantageous, how you handle outside links will impact how effective they are. When calculating page ranking, search engines gather a lot of information from the links on your pages.

Search engines can better comprehend what your page or post is about and even have a better understanding of how your site is organized by using internal links to relevant material. These links also aid visitors in discovering more worthwhile information on your website. Since on-page SEO can only take you so far in organic results, creating external links is also crucial. They assist search engines in assessing your content and its relevance to your content niche.

Activate Accelerated Mobile Pages

First, we'd like to dispel a widespread misconception concerning page load time and search engine rankings. Slow page load times will reduce your chances of ranking higher, but slight speed improvements will keep your load time and search engine rankings improving. By turning off specific functionality and/or design of the page, Google AMP, or Accelerated Mobile Pages, offers a different format for your web pages that loads significantly more quickly on mobile devices.

Your user experience is of the utmost importance. Users are more likely to stick around on your website if your content is accessible and simple to read on mobile pages. In other words, quicker load times will increase engagement, which will lower your bounce rate and also boost your mobile ranking. Additionally, AMP pages improve the effectiveness and value of your website for mobile customers who want almost rapid page loading. The good news is that HubSpot lets you activate AMP either across your entire site or individually for each page.

Utilize the Google Search Console

The Google Search Console integration is one of HubSpot’s most practical features. You can access a wealth of information in the search console about how your sites rank for various search phrases, how many people see them displayed, and what proportion of impressions result in click-throughs. You may produce content that will rank higher and increase organic traffic thanks to this informative data. It also aids in the selection of the most successful targeting keywords.

Label Duplicate Content Correctly

There are many benefits to having the same material in multiple locations on your website. However, because it has been used to manipulate search engine rankings, search engines may penalize websites that do this too frequently.

The majority of unethical SEO actors will engage in content spinning; however, Google is now capable of detecting syntactic spinning in blog posts. CopyScape, which can instantly identify duplicate content and determine whether your text is original, is by far the finest tool for determining whether other websites have copied your content. This is helpful if you employ in-house content editors or writers to make sure they didn't get lazy and copy a few phrases from a rival website. You can indicate to search engines which version of the material is favored by using canonical URLs. HubSpot’s settings for this procedure are automatically defined, and you can change them for each page or post.

How to use HubSpot to improve your SEO and search engine rankings