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A website redesign typically costs USD 3,000–10,000 for a small brochure site, USD 10,000–40,000 for a B2B lead-generation site, USD 8,000–60,000+ for an ecommerce store and USD 25,000–150,000+ for a web application. The biggest cost drivers are page count, custom design, integrations and content migration, not the platform licence.
Most buyers compare quotes that look wildly different for the same brief. This guide breaks down redesign pricing by site type, platform and scope, explains what each tier actually includes, and shows how to get a quote you can compare line by line.
Key takeaways
- Brochure sites: roughly USD 3,000–10,000 for 5–15 pages on a template-based or light custom design.
- B2B lead-gen sites: roughly USD 10,000–40,000, driven by custom design, CRM integration and content migration.
- Ecommerce and web apps: USD 8,000–60,000+ for stores and USD 25,000–150,000+ for web applications with custom logic.
- Hidden costs matter: budget for content, SEO redirects, platform subscriptions and 10–20% a year for maintenance.
How much does a website redesign cost in 2026?
Website redesign pricing depends mostly on what kind of site you run. A five-page brochure refresh and a customer-facing web app are both called a redesign, but the work involved differs by an order of magnitude.
The table below shows typical 2026 ranges for a partner-led redesign, separate from any platform subscription.
| Site type | Typical scope | Typical cost (USD) | Timeline |
|---|---|---|---|
| Brochure site | 5–15 pages, template or light custom | 3,000–10,000 | 3–6 weeks |
| B2B lead-gen site | 15–60 pages, custom design, CRM forms | 10,000–40,000 | 6–12 weeks |
| Ecommerce store | Custom theme, apps, product migration | 8,000–60,000+ | 6–16 weeks |
| Web app or portal | Logins, dashboards, custom logic | 25,000–150,000+ | 3–9 months |
What does a B2B website redesign cost?
A B2B website redesign usually costs USD 10,000–40,000. B2B sites need more than good looks: they need clear service pages, gated content, forms that route leads to the right salesperson and analytics that tie traffic to pipeline.
Most of the budget goes into strategy, custom page templates and integrations. A redesign on HubSpot keeps the CRM, forms and smart content in one place, which is why many B2B teams choose HubSpot CMS for their redesign. We cover the conversion side in our guide to custom HubSpot website development for conversions.
- Discovery and sitemap: interviews, analytics review and a new information architecture
- Design system: reusable modules instead of one-off page designs
- Integrations: CRM, marketing automation, chat, scheduling and analytics
- Content migration: blog posts, case studies, resources and redirects
What does an ecommerce or web app redesign cost?
An ecommerce redesign typically costs USD 8,000–60,000+. A theme refresh on an existing store sits at the low end, while a replatform with product, customer and order migration, custom checkout rules and ERP integration sits at the high end.
Web app and portal redesigns start around USD 25,000 because they involve user roles, data models and business logic, not just page layouts. Redesigning the interface of a working app is cheaper than rebuilding its back end, so separate the two in your brief. If the app also needs a new architecture, quote them as two phases.
How does platform choice change website redesign pricing?
The platform affects both the build cost and the running cost. Open-source platforms have no licence fee but need hosting, plugins and security upkeep. Hosted platforms bundle hosting and security into a subscription.
| Platform | Build cost impact | Running cost | Best for |
|---|---|---|---|
| WordPress | Low to medium | Hosting, plugins, security upkeep | Content-heavy sites with in-house devs |
| HubSpot CMS | Medium | Content Hub subscription | B2B teams already using HubSpot CRM |
| Webflow | Low to medium | Site plan plus workspace seats | Design-led marketing sites |
| Shopify | Medium | Shopify plan plus apps | Ecommerce and B2B wholesale |
| Custom stack | High | Hosting, DevOps, maintenance | Web apps and portals |
For stores, our complete Shopify development pricing guide breaks down theme, app and migration costs in more detail. If you are weighing WordPress against HubSpot, see our HubSpot CMS vs WordPress comparison.
Check subscription costs on the vendor’s own pricing page before you commit, because plans and seat prices change often. For example, HubSpot publishes current Content Hub pricing with seat-based plans.
What drives website redesign cost up or down?
Five factors explain most of the difference between a USD 5,000 quote and a USD 50,000 quote for the same site.
- Custom design vs template: fully custom design adds 30–50% to design and front-end time.
- Page templates, not page count: ten unique templates cost more than fifty pages built from three.
- Integrations: CRM, ERP, payment, search and booking systems each add scope and testing.
- Content and migration: rewriting copy, moving hundreds of posts and mapping redirects takes real time.
- Functionality: logins, calculators, portals and dashboards move a site into web app territory.
When a redesign needs logins, account areas or workflow logic, it is really a build project. That is where custom web app development replaces a standard website quote.
What are the hidden costs of a website redesign?
The build quote is rarely the full bill. Plan for these costs before you sign:
- Copywriting, photography and video if existing content is thin or outdated
- SEO migration: URL mapping, 301 redirects and post-launch monitoring
- Platform subscriptions, premium plugins or apps and hosting
- Internal time for reviews, content entry and user acceptance testing
- Ongoing maintenance, typically 10–20% of the build cost per year
Redirects are where redesigns lose traffic. Google’s guidance on site moves with URL changes recommends permanent redirects and keeping them for at least a year. Our SEO checklist for protecting rankings during migration applies to any platform move.
How long does a website redesign take?
Most redesigns take 3–16 weeks. Brochure sites move fastest; B2B and ecommerce sites take longer because of content migration and integrations. Delays usually come from slow content sign-off, not from development.
| Phase | Brochure site | B2B or ecommerce site |
|---|---|---|
| Discovery and sitemap | 3–5 days | 1–2 weeks |
| Design | 1–2 weeks | 2–4 weeks |
| Build and integrations | 1–2 weeks | 3–8 weeks |
| Content, QA and launch | 1 week | 2–3 weeks |
How do you get an accurate website redesign quote?
An accurate quote needs a clear brief. Before you contact agencies, prepare:
- Your goals and the metrics you will judge the redesign on, such as leads, sales or demo bookings
- A list of current pages and which ones stay, merge or go
- Required integrations and the systems they connect to
- Who writes and supplies content, and when
- Your budget range and launch date
Ask every agency to quote against the same brief and to split design, build, integrations and migration into separate lines. That makes quotes comparable. See how a structured rebuild runs in our B2B consulting HubSpot website rebuild case study and our full store rebuild for a jewelry brand.
Why choose Amwhiz for your website redesign?
Amwhiz is a HubSpot Diamond Solutions Partner and a Shopify Partner with in-house developers who design and build B2B sites, ecommerce stores and web apps. We scope every redesign against your goals, split the quote into clear line items, handle SEO redirects as part of the build, and support clients across India, the US, the UK, the Middle East and APAC.
Planning a redesign? Request a fixed-scope website redesign quote from Amwhiz.
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Get my free estimateFrequently asked questions
How much does a website redesign cost?
A website redesign typically costs USD 3,000–10,000 for a brochure site, USD 10,000–40,000 for a B2B lead-generation site, USD 8,000–60,000+ for an ecommerce store and USD 25,000–150,000+ for a web app. Scope, custom design and integrations drive most of the difference.
How much does a B2B website redesign cost?
Most B2B website redesigns cost USD 10,000–40,000. The price depends on the number of unique page templates, CRM and marketing integrations, and how much content needs to be rewritten or migrated.
Is it cheaper to redesign or rebuild a website?
A visual refresh on the same platform is usually cheaper. A full rebuild costs more upfront but makes sense when the platform is outdated, slow or hard for your team to edit.
Will a website redesign hurt my SEO?
It can if URLs change without redirects. Map every old URL to its new equivalent, use permanent 301 redirects, keep titles and content on key pages, and monitor Search Console after launch.
How often should a website be redesigned?
Most businesses redesign every three to five years. Continuous improvement between redesigns, such as new landing pages and speed fixes, can extend that cycle.
