Wholesale Without Plus: Shopify Opens B2B Features to All Plan Users in April 2026

Introduction

Selling wholesale on Shopify has traditionally required upgrading to Shopify Plus, making it inaccessible for many growing businesses.

In April 2026, Shopify changed that by opening key B2B ecommerce features to all plan users. This update lowers the barrier to entry and creates new growth opportunities for merchants at every stage.

What Has Changed

Shopify has expanded access to selected B2B features across standard plans, allowing merchants to run wholesale operations without needing Shopify Plus.

This means businesses can now manage B2B selling directly within their existing Shopify store, simplifying operations and reducing costs.

Key B2B Features Now Available

Company Profiles and Customer Segmentation

Merchants can create dedicated company profiles and group customers into segments. This allows better management of wholesale buyers with personalized pricing and tailored experiences.

Custom Pricing and Catalogs

You can offer custom pricing for different customers and create specific product catalogs for wholesale clients, improving flexibility and control.

Streamlined Ordering Experience

Wholesale buyers benefit from a smoother ordering interface designed for bulk purchases and repeat transactions.

Why This Update Matters

This update makes Shopify wholesale solutions more accessible than ever before.

• Eliminates the need for expensive Shopify Plus upgrades

• Enables B2B and B2C selling from one platform

• Reduces operational complexity for growing businesses

How This Impacts Your Business

This update opens new possibilities for merchants and service providers.

• Start wholesale selling without upgrading plans

• Build B2B functionality into existing Shopify stores

• Manage retail and wholesale customers in one system

• Align online and offline operations with Shopify POS

It is also beneficial for businesses planning a Shopify migration or expanding into new sales channels.

Best Practices to Maximize B2B on Shopify

• Set Up Customer Segments: Organize buyers for accurate pricing and personalization

• Define Pricing Strategies: Use tiered or volume-based pricing

• Optimize User Experience: Ensure smooth navigation for both B2B and B2C users

The Bigger Opportunity

This move highlights Shopify’s evolution into a complete commerce platform.

By making B2B features accessible to all, Shopify enables businesses to scale faster without requiring enterprise-level investment.

For agencies and developers, it expands opportunities across Shopify development, B2B setup, and full ecommerce solutions.

Final Thoughts

The April 2026 update removes a major limitation in the Shopify ecosystem.

By enabling wholesale without Shopify Plus, businesses can explore new revenue streams with greater flexibility.

For merchants, it means faster growth. For service providers, it creates new opportunities to deliver value.

Grow with Amwhiz

At Amwhiz, we help businesses unlock Shopify’s full potential through development, POS solutions, migration, and complete ecommerce services.

Stay updated with the latest Shopify features and turn every update into a growth opportunity for your business.