10 Ways to Improve Your Ecommerce Website Conversion Rate

Your decision to bring your products online is the need of the hour! Yes, people are continuously increasing in buying their wants online instead of visiting offline, saving their time & effort. Now that we have built an E-commerce website with the right design factors to keep the purchase flow effective, you still have a lot of room to improve your conversion rate! Let’s brush up on ten things you need to do to increase your conversion rate.

Provide live chat support to your visitors 

New customers generally have a lot of questions before making the final decision, and they expect someone to support their queries instantly. As per the data, live support increases the conversion rate typically by 20%. (That’s a wow!) 

For example, say you sell watches online and a visitor, after reaching your site via Google search, wants to know the delivery time before placing the order, if your live agent can support them instantly, poof! You received an order and made a sale! In case the visitor doesn’t get the answer, their immediate thought would be to reach the next search results on Google. 

Building a live chatbot in WhatsApp can be one of the best ways to engage with a customer! Know more from experts here. 

Sent Abandoned Cart emails/notifications

Abandoned cart email or WhatsApp notifications are a highly used yet effective method when it comes to improving conversion rate. The global rate of abandoned carts is around 75.8% on average. There are various reasons for people leaving the products added to the cart and not purchasing them. Any good seller would like to know the reason and eliminate them; it can be a failure of the payment gateway, a better price on other sites, expected delivery soon, etc.

To back with data, the abandoned cart email sent within 3 hours gets a 40% open rate and a 20% click-through rate. Finally, a 10% improvement in conversion can be achieved through this method.  WhatsApp message notification for abandoned carts has a whopping 90% open rate and 60% click-through rate! Know how to set up WhatsApp notifications now. 

A Fully Responsive mobile site is a must!  

With over 75% of purchases made online being through mobile devices, your e-commerce store has to be optimized for mobile view. A great mobile experience can improve the conversion rate significantly! 

Here, Shopify's eCommerce store does a great job of providing fully responsive mobile experiences, not to mention that Shopify has so many advantages when it comes to e-commerce!

Good Product Description and sections on the product page

The Product description is something that explains more and delights the customer; without it, there are no questions or abandoned carts, they just leave! so, provide a detailed product description in sections with the heading. 

Don’t forget to optimize the product page for SEO High traffic is important to improve the conversion rate, and search engine ranking pages are a major factor in bringing quality traffic. Know more about how to improve the SEO page of the Shopify e-commerce store! 

A/B test your web pages & landing pages

The most important technique to improve conversion rate would be split testing your website! This can start with trying out different CTAs, headlines, images, and flows. A split test can also be done on emails sent for abandoned carts. 

Use High-quality images and videos 

The best thing that you can do to improve the conversion rate is to use high-quality images and videos of a real product. Do not deviate with duplicate or morphed images, as always, any customer would expect to receive the same product they see online. Keep the images with Alt tags, so that your products can be ranked better in image search engines. 

Personalisation setup can be powerful for e-commerce 

With good tracking codes, you can keep track of your customer activities and engagements. Thereby, handling them with personalized coupon codes and festival seasons that matter to them. Retarget them in various channels with the products they would like to purchase.

Testimonials and customer reviews

Presenting customer reviews is a must,  as 64% of people would like to read customer reviews before they make a purchase online. There is an 18% increase in conversion rate when the website displays customer reviews on the product page. 

To get customer reviews submission, share the review form over email after a week of delivery or pop up to show the product the next time they visit your site. This undoubtedly increases conversion and develops consumer confidence.

Send creative emails and invoices 

Every e-commerce platform shares the invoice receipts after a purchase is made. But you can always add a personalized product list that creates the right context for the purchase made. According to the data, a whopping 80% of customers click on them and checks the products. The customers are ready to make the purchase based on the recommendations, so an expert's opinions added to the emails can make sense to them. 

Build loyalty with your customers 

Trust building is difficult these days, and it's highly based on the products they receive, yet this is an important step in improving the conversion rate. You can build trust by including your company's physical address, introducing your team and including pictures of them, linking to articles and blogs written by other people, including genuine and authentic customer reviews and testimonials, making communication simple and live, and making the site appear user-friendly and professional to gain the trust of your audience. 

Way forward

These are so important steps that are to be followed to improve conversion rate yet these alone are not enough. With over 10 years of experience, the Amwhiz team is ready to improve the conversion rate for you. To know more about custom solutions to improve your site, contact our experts now.